A coffee shop is still selling vases on its website

It is not the big flaws that cost customers, it is the details nobody looks at any more.

A coffee shop is selling vases on its website. Without knowing it.

They are the demo products shipped with its site template, never deleted. The images still carry the word "demo" in their filename, the prices are in a foreign currency, and those pages are indexed by Google.

This summer we audited fourteen Belgian shop and freelancer websites. The same pattern comes back almost every time: it is not the big flaws that cost customers, it is the details nobody looks at any more.

Three of those sites still show a placeholder email address, the "[email protected]" kind, as their contact.

A restaurant announces its June closing. It is August.

A photographer has a footer that reads 2019. A couple planning their wedding simply wonders whether he is still in business.

None of these flaws calls for a rebuild. They call for someone to open the site and look.

That is what makes these cases frustrating. Search visibility is often fine, the design is decent, the reviews are excellent. All the hard work is done. What is missing is the fifteen minutes nobody has taken in three years.

Open a website you know, yours or a client's. Read the footer, the contact page, and the shop if there is one.

You will find something.

And if you want us to take a look, write to us. It is free and it takes ten minutes.